Master of Business Administration (General Management)
(University of Chichester & SEGi University Dual-Award)

Programme ID : (R3/0410/7/0005)(04/31)(A9855)
Campus: SEGi University
Level of Study: Postgraduate
Awarded by:
University of Chichester, United Kingdom &
SEGi University, Malaysia

Programme Overview

The Master of Business Administration (General Management) programme seeks to help you understand core business and management disciplines with emphasis in management skills and developing new ideas in areas of analysis, problem solving, decision-making, effective communication, and leadership.

The core elements of the programme include the management of human resources, management of the immediate business environment, management of change and the management of general resources. These are delivered in focused modules and the project dissertation encourage in-depth understanding and facilitate interactive teaching and learning.

Our modules originate from a wide range of business and management disciplines including economics, marketing, information systems, statistics, human resource management, and law.

One Programme, Two Degrees

University of Chichester-SEGi University Dual Award Partnership

Students enrolled in this programme benefit from a Dual Award partnership with the University of Chichester. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom. The programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.

#6 IN UK

Teaching Quality
National Student Survey 2025

GOLD

Highest Award for Teaching Excellence
Teaching Excellence Framework

UK TOP 30

Top ranked UK University
Guardian University Guide

WORLD-CLASS ADVANTAGE

POWERED BY THE AACSB BUSINESS EDUCATION ALLIANCE

Step into a world of opportunities shaped by the AACSB Business Education Alliance — the global gold benchmark for business education. At SEGi University Graduate School of Business you earn international recognition, industry-relevant expertise, and future-ready skills that set you apart anywhere in the world.

GLOBAL RECOGNITION
Your SEGi University Graduate School of Business qualification is aligned with some of the world’s most respected business schools, giving you a competitive edge in both local and international job markets.

POWERFUL GLOBAL NETWORKS
Connect with a worldwide community of thought leaders, business innovators, and educators. This exposure extends far beyond the classroom and builds relationships that can shape your future career.

GLOBAL BUSINESS INSIGHTS
Gain access to perspectives and research from global business leaders, providing you with valuable insights into today’s business challenges and the skills needed for tomorrow.

CUTTING-EDGE LEARNING
Our faculty and programmes are continuously benchmarked against international best practices, ensuring your learning experience is always relevant, innovative, and impactful.

POSITION YOURSELF FOR GLOBAL IMPACT

By joining SEGi Graduate School of Business, you become part of a network that spans over 100 countries and 1,900 member organisations worldwide. This is more than an education — it’s your launchpad to a future of leadership, influence, and opportunity on a global stage.

Entry requirements

Entry Requirements
A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 as accepted by the HEP (Higher Education Provider) Senate
OR
A Bachelor’s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 may be accepted, subject to a rigorous internal assessment
A Bachelor’s degree (Level 6, MQF) in non related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and with relevant working experience, subject to a rigorous internal assessment
A Bachelor’s degree (Level 6, MQF) in non related fields with a minimum CGPA of 2.00 as accepted by the HEP Senate and without relevant working experience, subject to passing pre requisite courses
Other equivalent or related qualifications to a Bachelor’s degree (Level 6, MQF) recognised by the Malaysian Government

English requirements

Programme structure and modules

Modules	Subject Areas
Accounting & Finance	Accounting for Managers Finance for Managers
Global Economic Management	for Managers Managing the International Economy Research Methodology
Entrepreneurial and Quality Excellence	Entrepreneurship: Practice and Processes Operations and Quality Excellence
Integrated Business Leadership	Marketing Management Strategic Management Organizational Behaviour
Research Project	Business Plan

Financial Aid / Funding

EPF
SEGi Monthly Instalment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career opportunities

As graduates, you are highly in demand to perform in a senior or managerial roles. Organisations are always looking for professionals with strong managerial skills and abilities as it determines the success of their business.

APEL.C

Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.

Information on Accreditation

Download MQA Certificate

Intakes & Orientation Dates

Intakes

Orientation Dates

Years in Making Things Possible

4000+

Alumni Worldwide

First-Class Honors Graduates Each Year

40+

Bringing Industry into the Classroom

Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.