Bachelor of International Business (Honours)
(University of Chichester & SEGi University Dual-Award)

The Bachelor of International Business (Honours) – 2u1i at SEGi University is designed to produce future-ready professionals with both academic knowledge and real-world experience. This uniquely structured programme integrates two years of on-campus learning with one full year of structured work-based learning (WBL), preparing students to thrive in global and cross-cultural business environments.

The curriculum covers key areas such as international trade, digital commerce, global market strategy, cross-cultural management, and sustainability. Through our strong industry collaborations, students gain hands-on exposure and networking opportunities with leading organisations—both locally and internationally.

What is 2u1i?

2u1i is a strategic learning model where students spend 2 years at university and 1 year in the industry. At SEGi, this means:

 Year 1: Academic learning
 Year 2: Three semesters of WBL (structured industry training)
 Year 3: Advanced modules + final WBL semester
 Eligible diploma holders or working adults (via APEL C) may enter directly into Year 2 or 3.

Programme Highlights

 Work-Based Learning (WBL): A full year of structured practical training across international operations, digital commerce, and global marketplaces.
 Globally Aligned Modules: Focused on international business, marketing, finance, sustainability, and cross-cultural leadership.
 Future-Ready Learning: Aligned with Industry 4.0—equipping students with global thinking, digital literacy, and business agility.
 APEL & Diploma Entry Options: Flexibility for working adults and diploma graduates to fast-track completion.
 International Exposure: Collaborations with global companies and international academic articulation.