English (UK) 
简体中文 
Bahasa Melayu BA (Hons) Digital Marketing and Advertising 3+0 in collaboration with University of Greenwich, UK
Programme ID : (R/0415/6/0013)(01/30)(MQA/FA12174)
Campus: SEGi College Subang Jaya
Level of Study: Bachelor Degree
Awarding Institution : University of Greenwich, UK
Programme Overview
This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
A rigorous combination of established marketing theory and cutting-edge advertising digital practice
Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
Offers exemptions from CIM and IDM examinations
One of the first degrees of its kind in the UK, and unique in Malaysia
Entry requirements
UEC with 5 credits
STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
A-Level with passes in 2 subjects
Matriculation / Foundation or equivalent
SAM / AUSMAT with min ATAR 60
Related SKM Level 5
Related Diploma
MQA-APEL T6
Additional Requirements
Credit in Maths at SPM / O-Level or equivalent and min. CGPA 2.50
Programme structure and modules
- Year 1
- Fundamentals of Marketing
- Creative Toolbox
- Digital Marketing 101
- Introduction to Advertising
- The Sustainable and Ethical Marketer
- Financial Planning for Marketers
- Introduction to PR
- Brand Management
- Philosophy and Current Issues (Local and International Students)
- Penghayatan Etika dan Peradaban (Local Students)
- Bahasa Melayu Komunikasi 2
- Introduction to Economics for Business
- Year 2
- Consumer Behaviour and Culture
- Creative Project
- Social Media and Planning
- Advertising in a Global Context
- Digital Advertising Campaigns
- Social Listening
- Digital Customer Experience
- Integrated Marketing Communications Management
- Financial Accounting for Business
- Co-curriculum: Sustainability Thinking
- Integrity and Anti-Corruption
- Effective Listening
- Bahasa Kebangsaan A
- Year 3
- Branding in Virtual Worlds
- Advertising and Social Media Strategy
- Marketing Data Analytics
- Dissertation
- Digital Marketing Strategy
- Digital Innovation
- ESG in Practice
- Internship
Financial Aid / Funding
PTPTN
EPF
HRDC
SEGi Monthly Installment
Low Initial Payment
Selangor Zakat Education Financial Aid Programme
Bantuan Dermasiswa Lembaga Zakat Selangor
EduFlex– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.
Intakes & Orientation Dates
Intakes
13/1/2026 12/5/2026 15/9/2026
Orientation Dates
12/1/2026 11/5/2026 14/9/2026
Intakes
17/1/2026 16/5/2026 19/9/2026
Orientation Dates
17/1/2026 16/5/2026 19/9/2026
Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
Playlist
LATEST
NEWS & EVENTS
