Bachelor of Business Analytics
(Online Mode) (University of Chichester & SEGi University Dual-Award)

Programme ID : (N-DL/0410/6/0034)(07/30)(MQA/PA18176)
Campus: SEGi University
Level of Study: Bachelor Degree
Awarded by:
University of Chichester, United Kingdom &
SEGi University, Malaysia

Programme Overview

The Bachelor of Business Analytics (Honours) is a fully online, flexible programme designed for individuals seeking to upskill, reskill, or start fresh in the world of data and business. This future-focused degree equips students to turn data into strategic decisions using real-world tools such as Excel, Power BI, SQL, Python, and R.

Throughout the programme, learners explore core business and management topics, while applying their skills through case studies and hands-on projects. With a self-paced structure and a curriculum tailored to industry needs, graduates are empowered to lead and make data-driven decisions in any business environment.

One Programme, Two Degrees

University of Chichester-SEGi University Dual Award Partnership

Students enrolled in this programme benefit from a Dual Award partnership with the University of Chichester. Upon graduation, students receive two degree certificates within the same period of study, one from SEGi University, Malaysia and one from the University of Chichester, United Kingdom. The programme is assessed and moderated by the University of Chichester, ranked among the top universities in the UK for Teaching Quality in the National Student Survey and a Gold award recipient of the UK Teaching Excellence Framework. Students enjoy internationally benchmarked academic standards and quality assurance, without the need to study in the UK.

#6 IN UK

Teaching Quality
National Student Survey 2025

GOLD

Highest Award for Teaching Excellence
Teaching Excellence Framework

UK TOP 30

Top ranked UK University
Guardian University Guide

Entry requirements

STPM: Minimum Grade C (CGPA 2.00) in any 2 subjects
STAM: Grade Jayyid
Foundation / Matriculation: Minimum CGPA 2.00
Diploma / Advanced Diploma (Level 4 or 5 MQF): Minimum CGPA 2.00
DKM / DVM / DLKM: Subject to Senate approval
Other equivalent qualifications recognised by the Malaysian Government

Additional Requirement:
Pass in SPM-level Mathematics and English (or equivalent)

English Proficiency Requirement:
MUET Band 3 or CEFR Low B2 (or equivalent IELTS / TOEFL scores)

Programme structure and modules

Year 1

Semester 1
Personal Development & Communications Skills
Introduction to Accounting
Basic Mathematics
Business Communication

Semester 2
Principles of Economics
Probability and Statistics I
Statistical Programming
Understanding Market and Consumer

Semester 3
Managing Organization
Integrity and Anti-Corruption (MPU)
Bahasa Kebangsaan A (MPU)
Appreciation of Ethics and Civilization / Decision-Making Skills (MPU)
Entrepreneurship
Introduction to Finance

Year 2

Semester 1
Linear Algebra
Probability and Statistics II
Financial Mathematics and Derivatives
International Business

Semester 2
Further Mathematical Statistics
Regression Analysis
Stochastic Processes
Human Resource Management

Semester 3
Statistics and Community
Foundation of Data Science
Co-curriculum: Sustainable Thinking (MPU)
Philosophy and Current Issues (MPU)
Digital Business Management

Year 3

Semester 1
Time Series and Forecasting Method
Introduction to Multivariate Analysis
Statistical Learning and Data Mining
Business Data Modelling

Semester 2
Statistical Consultancy and Data Analysis
Generalized Linear Models
Design and Analysis of Experiments
Business Ethics

Semester 3
Python for Data Science
Statistical Science Project
Statistical Process Control
Analysis of Data and Statistical Report Writing

Financial Aid / Funding

PTPTN
EPF
SEGi Monthly Installment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!

Career opportunities

Typical examples of job positions include: Business analysts, Data analysts, Market research analysts, Operations analysts, Data visualisation specialists, Business intelligence (BI) associates, E-commerce analysts. As graduates, you may also pursue relevant postgraduate qualifications such as master’s programmes in business analytics, data science, or digital business, or undertake professional certifications from industry-recognised bodies including Certified Analytics Professional (CAP), Microsoft Power BI, or Google Data Analytics.

APEL.C

Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.

Entry Requirements

Programme structure and modules

Financial Aid / Funding

Career opportunities

APEL.C

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Alumni Worldwide

First-Class Honors Graduates Each Year

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Bringing Industry into the Classroom

Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.