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Bahasa Melayu Bachelor of Business Management (Honours)
With Specialisation in:
Financial Technology (Fintech) | Financial Management | Digital Marketing | Human Resource Management | Business Analytics
(University of Chichester & SEGi University Dual-Award)
Programme ID : (R3/0414/6/0145)(04/31)(A9650)
Campus: SEGi University
Level of Study: Bachelor Degree
Awarded by:
University of Chichester, United Kingdom &
SEGi University, Malaysia
Programme Overview
The Bachelor of Business Management (Honours) at SEGi University is a distinguished program designed to nurture versatile business leaders. With a strong emphasis on management skills, this programme equips students with a well-rounded understanding of various business disciplines.
By enrolling in this programme, you earn a full SEGi University qualification, equivalent to that of full-time students, while benefiting from networking opportunities with peers from diverse backgrounds. This programme offers 5 specialisations to choose from, allowing you to tailor your education according to your interests and career aspirations. These specialisations encompass Financial Technology (Fintech), Financial Management, Digital Marketing, Business Analytics, and Human Resource Management, offering a comprehensive and practical understanding of your chosen field.
SEGi University takes pride in integrating industry experiences into the classroom, providing students with real-world projects mentored by both academic and industry experts.
Join us to embark on a transformative educational journey, accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, and unlock a world of career opportunities in business, HR, marketing, or finance.
One Programme, Two Degrees
University of Chichester-SEGi University Dual Award Partnership
#6 IN UK
Teaching Quality
National Student Survey 2025
GOLD
Highest Award for Teaching Excellence
Teaching Excellence Framework
UK TOP 30
Top ranked UK University
Guardian University Guide
Entry requirements
STPM with a minimum Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level
Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualifications
IELTS score of 5.5 OR its equivalent (International students)
NOTE: The requirement to pass Mathematics and English subjects at SPM level for STPM and STAM candidates can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievements. English proficiency requirement The English proficiency requirement is exempted for international students if:-
The student has an academic qualification from an institution where English is used as a medium of instruction OR
The student is from a country where English is an official language
Programme structure and modules
Year 1
Personal Development & Communication Skills
Quantitative and Statistical Methods
Principles of Economics
Business Management
Financial Accounting 1
Global and Applied Economics
Consumer Behaviour
Managing Organization
Understanding Markets and Consumers
Elective 1
Year 2
International Business
Managing Organisation
Customer Relationship Management
Financial Management 1
Business Law
Negotiations & Conflict Management
Digital Business
Elective 2: Management Accounting
Elective 3: Innovative and Creative Skills in Business
Year 3
Business-Government Relations
Entrepreneurship
Strategic and Change Management
Business Research Project
Research Methodology
Elective 4
Electives [Choose any 4]
Innovative Technology and Systems
Business Communication
Introduction to Strategic Management
Environmental Management and Technology
Business Ethics
Credit Transfer to MBA*
Allows Bachelor of Business Management (Honours) students to complete the MBA within 8 months.
Subjects:
Strategic Management
Organisational Behavior
Managing in the International Economy
* Terms & Conditions apply
Specialisation
Financial Technology (Fintech)
Crowdfunding and e-Finance
Computer Ethics and Cyber Law
Business Intelligence for Finance
Introduction to Digital Currencies
Financial Management
Financial Management 2
Corporate Finance
International Finance: Markets & Management
Investment Decision
Financial Auditing
Financial Reporting
Digital Marketing
Relationship Marketing in the Digital Age
Digital Marketing Communication and Advertising Practices
Marketing Principles, Directions and Applications
Planning for Media, Direct and Online Marketing
Critical Issues and Innovative Digital Marketing
Human Resource Management
Human Resource Management 1
Human Resource Management 2
Re-sourcing of Human Resource 1
Re-sourcing of Human Resource 2
Employment Relations
Business Analytics
Analytics Approaches for Business Decisions
Business Data Modelling
Econometrics for Business
Enterprise Analytics
Forecasting Techniques and Application for Business
Financial Aid / Funding
PTPTN
EPF
SEGi Monthly Installment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
Graduates of the Bachelor of Business Management (Honours) programme will be qualified to apply for positions in business industry and government. The skills and knowledge acquired during the programme are applicable to almost any organisation, opening up career opportunities in: Administration, Business advice/ development General management, planning and development, International banking, Consumer finance, Economic analysis, Financial analysis, Accounting, Risk management, Market research, Marketing, Human resource management, Employee relations/ industrial relations.
Information on Accreditation
Intakes & Orientation Dates
Full Time Mode
Intakes
Orientation Dates
Intakes
13/1/2026 12/5/2026 15/9/2026
Orientation Dates
12/1/2026 11/5/2026 14/9/2026
Weekend Mode
17/1/2026 16/5/2026 20/9/2026
17/1/2026 16/5/2026 20/9/2026
Bringing Industry into the Classroom
Our business programmes bring the industry directly into the classroom. Co-designed, co-delivered, and co-assessed by industry leaders, students work on real-life projects with MNEs, SMEs, entrepreneurs, and top executives, gaining practical experience and insights that set them apart in the business world.
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