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Bahasa Melayu Bachelor of Arts (Hons) in English and Public Relations
(University of Chichester & SEGi University Dual-Award)
Programme ID : (R2/0288/6/0001)(07/28)(MQA/FA0071)
Campus: SEGi University
Level of Study: Bachelor Degree
Awarded by:
University of Chichester, United Kingdom &
SEGi University, Malaysia
Programme Overview
The Bachelor of Arts (Hons) in English and Public Relations, a prestigious dual major degree programme, is your gateway to becoming a proficient public relations expert equipped with a mastery of the English language.
In the English major, students delve into the intricate relationship between language and society while analyzing literary texts. Simultaneously, the Public Relations major equips students with the knowledge and skills necessary for successful PR campaigns. This includes crafting compelling public relations speeches and written communications, leveraging linguistic and literary features.Key selling points encompass agile and creative PR and English expertise, practical learning experiences, a diverse syllabus, and close industry collaboration. SEGi’s pioneering “Industry into Classroom” approach offers students real-world project involvement, mentored by both academic experts and industry practitioners.
Furthermore, SEGi’s multicultural environment, hosting students from over 90 nationalities, fosters international exposure and cross-cultural networking. This programme holds accreditation from the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, ensuring its excellence and recognition.
One Programme, Two Degrees
University of Chichester-SEGi University Dual Award Partnership
#6 IN UK
Teaching Quality
National Student Survey 2025
GOLD
Highest Award for Teaching Excellence
Teaching Excellence Framework
UK TOP 30
Top ranked UK University
Guardian University Guide
Entry requirements
A pass in STPM or its equivalent, with a minimum of Grade C (CGPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR
Unified Examination Certificate (UEC) with at least 5Bs
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR
A Diploma in Media and Communication or its equivalent; OR
Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.
For International students, Test of English as a Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 6.0 OR its equivalent is needed.
A-Level – full pass (grade D) in 2 subjects, SPM credit English
Programme structure and modules
Year 1
Introduction to Communication Theory
English for Business Correspondence
English Grammar
Academic English
Public Speaking
Introduction to Mass Communication
Introduction to Linguistics
Introduction to Literature
General Psychology
Year 2
Principles of Public Relations
English Phonetics and Phonology
Sociolinguistics
Strategies and Practices in Public Relations
Event Management
Introduction to Drama
Business Ethics
Law and Ethics in Mass Communication
Creative Writing
Crisis Management
Quantitative and Statistical Methods
Entrepreneurship
Environmental Management and Technology
Year 3
Desktop Publishing
Research Methods
Public Relations and Media Writing
Media Relations and Publicity
Public Opinion and Propaganda
American and European Literature
Research Project
Internship
MPU
Philosophy and Current Issues (for local & international students)
Appreciation of Ethics and Civilization (for local students only)
Bahasa Melayu Komunikasi 2 (for international students only)
Bahasa Kebangsaan A (for local students without credit for BM in SPM) or Effective Learning
Sustainable Development
Financial Aid / Funding
PTPTN
EPF
SEGi Monthly Instalment
Low Initial Payment
EduFlex
– Designed for adult learners, enjoy education loans with interest as low as 4%!
Career opportunities
Press Agents, Publicity and Media Relations Managers, Crisis Managers, Customer Relations Manager, Public Affairs Manager, Events Manager and many more in the government, media and corporate sectors, banks, investment houses, finance institutions, insurance companies, travel agencies, hotels, legal firms, and consultancies.
APEL.C
Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience & prior learning. Click here to find out more about APEL.C.
Information on Accreditation
Intakes & Orientation Dates
Full Time Mode
Intakes
13/1/2026 12/5/2026 15/9/2026
Orientation Dates
12/1/2026 11/5/2026 14/9/2026
Weekend Mode
Intakes
17/1/2026 16/5/2026 20/9/2026
Orientation Dates
17/1/2026 16/5/2026 20/9/2026
Prof. Datin Dr. Mariani Md Nor, Dean, Faculty of Music, Education, Languages & Psychology
“Since 1999, the Faculty has been a pioneer in shaping the future of education, with thousands of teachers passing through our doors. Our alumni, who have become successful teachers, edu-preneurs, policymakers, and child advocates, stand as a testament to our legacy of excellence. We are immensely proud of our heritage and the continuous impact our graduates make in the world. As we look to the future, we remain committed to fostering innovation and leadership in education, preparing the next generation of educators to inspire and lead.”
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